They can be equated to the old saying that dynamite comes in small packages. Theoretically, it does, but that’s a story for another day. Picture this then. You are all blessed with fine surroundings. There is much that surrounds you that is visually stimulating. Not for nothing today is design work termed as commercial art. It is the commercial artist’s task to create something visually appealing that draws in the eyes and minds of the passerby, thus enticing him or her to buy in to a particular product or service, with buy being the operative word.
Or sell, if you reverse the roles. Visual impacts are also necessary in order to provide users of products and services with good guidelines. There can be no doubting that the creation of the most minute works of art takes some skillful doing. All with the hands and a very sharp eye indeed. Now, there are utensils, supermarket shelf products and tools that are by design deliberately small. And in order to match the size of these objects, small labels would have to be affixed.
You may be wondering. Just how is it possible to create such small labels. While a great amount of skill and expertise is required, the practical work is actually quite easy. All work starts at something as remote as the desktop computer. It is from this machine that the graphic design artist proceeds to come up with his design. His skill is further extenuated in the sense that he knows, with a practiced hand and eye, how to utilize the computer software program’s inbuilt measurements.
The exact size can then be transferred to the tangible object. And it looks so perfect. Picture perfect. It is clear too. Crystal clear.Read More »